Want to delve into the surprising psychology of selling?


Posted on July 4th, by Dr Rob Yeung . 1 Comment

More than 90 per cent of the lectures and workshops I run are only for the managers of organisations such as KPMG, Baker Tilly and the Boston Consulting Group as well as universities and business schools. I very rarely speak at events that are open to members of the public.

However, I’m speaking at one such event next week on the 10th of July at the SOLD conference, which is an event aimed at helping anyone in sales to sell more.  Given that I wrote an entire book on the science of persuasion (I is for Influence), I often get asked to speak about the psychology of selling and business development.

Why do customers buy? What distinguishes superstar sales people from mediocre ones? And what practical techniques can we all use to get our customers and clients to buy more from us?

I’m the final speaker of the day at 4 o’clock in the afternoon.  If any of the following sounds interesting, perhaps I’ll see you there!

(You can click on the image below to bring up a full size version that is easier to read)





One Response to “Want to delve into the surprising psychology of selling?”

  1. James M says:

    Thank you for your session at the Sold event on Tuesday. I have been involved in sales for a few years now but you managed to surprise me with some of what you presented and there were definitely a few tips I’ll be trying out soon.

    I’ll certainly by buying the i is for influence book!

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